The Temptu Story

TEMPTU BREAKTHROUGH
Temptu, the brand of choice for the world’s top makeup professionals and their most discerning clients, has been producing innovative cosmetics for over twenty-five years. Temptu began as the project of Dr. Samuel Zuckerman, an award-winning chemist and authority on color cosmetics whose successes included developing the Origins line for Estee Lauder and putting the stripe in Aquafresh toothpaste. For the 1981 cult classic film Tattoo, Dr. Zuckerman developed the original Temptu paint formula and tattoo ink transfer, which became an overnight success with Hollywood makeup professionals.

In the process of creating a superior tattoo transfer ink, Dr. Zuckerman and his son discovered that the same formulas could be used to manufacture an exceptional line of long-lasting, skin-safe body paints and cosmetics, giving birth to the Temptu brand.

TEMPTU PROFESSIONAL
In 1996, Temptu launched the Temptu Pro division, introducing Temptu classic AQUA™ and DURA™ lines marking Temptu’s foray into airbrush makeup. As one of the first cosmetic houses to introduce airbrush application foundation, Temptu makeup quickly built a reputation in the professional community for superior quality, longevity, and ease of application. In 2002, Temptu introduced the groundbreaking silicone-based formula known as S/B™, whose unparalleled flawless finish made it an instant classic with makeup and beauty pros. Today, Temptu is the only professional cosmetic house with three airbrush formulations, the most diverse in the industry.

TEMPTU TO THE CONSUMER
In 2005, Michael Benjamin, a longtime officer in the company and seasoned entrepreneur, took control of the storied cosmetic house and streamlined the company’s brand assets and divisions. With an eye to the consumer, Michael Benjamin is overseeing advanced research and development to increase the house’s cosmetic and technological offerings, as well as expanding the brand by opening offices nationally and dramatically increasing personnel support. Benjamin plans on aggressively bringing Temptu technology and advanced makeup formulations to the consumer market in 2008 while continuing to innovate in the professional market.

TEMPTU TODAY
Temptu is a privately owned cosmetic house, with offices in New York and Los Angeles and distribution throughout the world. Temptu products can be found gracing the faces and bodies of movie stars, supermodels and cultural icons in feature films and television, in top Broadway productions, and under the tents at New York Fashion Week.

Temptu shares an intimate relationship with the industry’s top makeup artists and professionals who use the products at the forefront of the image industry. Gathering the feedback of the best artisans out there, Temptu has been able to develop the leading professional products on the market and become the industry’s gold standard.

Temptu has soared past its roots to become a diverse cosmetic house and a major player in pro makeup, renowned for producing the highest quality cosmetics and standing at the vanguard of a rapidly changing industry.